Solution Lookin' For A Problem

By Chic CEO

Always always start with the problem, not the solution. Put the problem in the middle of everything you do and brainstorm ways to solve it. 

• When you create a solution first - you spend all of your time trying to convince people that they need it. 

• When you create a solution first - you fall in love with your product and get stuck in something obsolete that never helps anyone. 

• When you create a solution first - you aren’t truly innovating. 

 However...

• When you start with a problem - you have the freedom and the space to create multiple solutions. 

• When you start with a problem - you don’t fall in love with every one of your ideas, you fall in love with the best one. 

• When you start with a problem - you have the opportunity to truly innovate. 

Take a hard look at your business or your idea. Is the problem you’re solving in the middle of everything you do? Define the problem first, then enjoy the enormous space to create an effective solution.

www.chic-ceo.com